Photo and Video Production for
Product & Lifestyle Brand
Photo and video production designed to eliminate content friction
and build authentic brand presence across digital channels.
Client Overview
Rigwa Life is an outdoor lifestyle brand creating thoughtfully designed gear for life outside. Over the past few years, we’ve partnered with Rigwa Life on multiple new product launches, supporting the brand with consistent, high-quality photography and video content across studio and on-location productions.
The Objective
As Rigwa Life continued to release new products, the goal was to establish a cohesive visual identity and build a reusable content library that could support marketing needs across platforms like e-commerce and email to paid and organic social media.
Consistency, flexibility, and long-term scalability were key priorities.
Our Approach
Working as the same core production team across all projects allowed us to maintain consistency in style, lighting, composition, and execution over multiple years and product cycles.
We handled every phase of production, from pre-production planning through final delivery, ensuring that each shoot contributed to a growing, unified library of assets rather than isolated, one-off content.
For lifestyle productions, we sourced talent and coordinated on-location shoots to capture authentic moments that aligned with Rigwa Life’s outdoor-focused brand identity, while studio shoots focused on clean, polished product visuals designed for commercial use.
Each shoot was planned to generate a wide range of deliverables, including horizontal and vertical formats, and compositions with intentional negative space to support ad copy, overlays, and platform-specific requirements.
Deliverables
Product photography (studio and outdoor environments)
Product videos and commercial content
Product demonstration videos
Lifestyle brand videos featuring sourced talent
Full-service production including:
Pre-production
On-location and studio production
Editing
Licensed music
Color grading
Final delivery in multiple formats
Usage & Platforms
The content produced for Rigwa Life is actively used across:
Brand website and e-commerce
Paid and organic social media
Email marketing and e-blasts
Digital advertising campaigns
This ongoing content library provides Rigwa Life with flexible, consistent assets that can be reused and adapted for new campaigns and product launches.
Services Provided
Product Photography
Video Production
Lifestyle Video Production
Talent Sourcing
Production Support
Post-Production
Content Library Development
The Result
Our long-term collaboration helped Rigwa Life establish a cohesive visual identity and a scalable content system that supports their marketing efforts year after year. By building a diverse, well-organized library of assets, the brand is able to move quickly, maintain consistency, and deploy content efficiently across platforms.
Campaign Evolution
Following the initial set of product videos, the campaign was expanded with additional short-form lifestyle ads to further showcase RIGWA Life products in real-world, outdoor environments. These 15- and 30-second extensions allowed the brand to introduce new scenarios, locations, and talent while maintaining a consistent visual language and production quality. By building on the original creative framework, the expanded assets increased content flexibility across paid and organic channels and reinforced the product’s everyday use in authentic, lifestyle-driven settings.