Lifestyle Product Video Production for a Premium Cooler Brand
Short-form video content designed to showcase Monti Coolers in real-world environments which supported digital advertising, social media, and brand storytelling across multiple platforms.
Project Snapshot
Client:
Monti Coolers
Industry:
Consumer Products / Outdoor Lifestyle
Location:
On-location lifestyle production
Deliverables:
Short-form lifestyle product videos & library of still photography assets
Services:
Full-service video production
Use Cases:
Paid digital ads, social media, brand marketing
Overview
We produced a series of short-form lifestyle videos for Monti Coolers that highlighted their products in authentic, real-world use scenarios. The goal was to create visually engaging, performance-ready content that felt natural, aspirational, and aligned with the brand’s outdoor lifestyle positioning..
These videos were designed to be flexible assets—capable of supporting paid advertising, organic social media, and broader digital brand efforts
The Challenge
Monti Coolers needed video content that went beyond traditional product shots. The challenge was to capture the product in action, within environments that felt genuine and relatable to their audience, while still maintaining a clean, premium visual standard.
The content also needed to be short-form, adaptable across platforms, and strong enough to hold attention in paid media placements.
The Approach
We focused on lifestyle-driven storytelling, placing the product in natural, real-world scenarios that demonstrated both function and aesthetic. Our approach balanced authenticity with intentional shot design. This helped ensure the videos felt organic while still serving clear marketing objectives.
From talent casting to location selection, every creative decision was made to support brand credibility and usability across multiple digital touchpoints.
The Production
Our team handled all aspects of production, including sourcing and directing on-camera talent, selecting shoot locations, and building out shot lists optimized for short-form delivery.
The shoot emphasized:
Natural product interaction
Lifestyle environments that reinforced brand positioning
Clean compositions designed for mobile viewing
This allowed us to capture a wide range of usable footage while maintaining efficiency and consistency across all deliverables.
Post-Production & Content Extension
In post-production, we crafted concise, engaging edits optimized for digital platforms. Each video featured intentional pacing, licensed music, and subtle titles where appropriate—ensuring the content felt polished without being overproduced.
The final assets were delivered in formats suitable for:
Paid digital advertising
Social media placements
Brand website use
This ensured Monti Coolers could extend the lifespan and value of the content across multiple channels.
The Result
The final videos provided Monti Coolers with a versatile set of lifestyle-focused assets that elevated their digital presence and strengthened how the product is presented online.
The content successfully balanced:
Product clarity
Lifestyle appeal
Brand consistency
Resulting in professional, campaign-ready videos that aligned with both marketing and brand storytelling goals.
Why It Worked
Real-world usage made the product relatable and authentic
Short-form structure supported paid and organic distribution
Lifestyle environments reinforced brand positioning
Full-service production ensured visual consistency
Content was built for flexibility across platforms
Want to Remove Content Production From Your Plate?
If your team knows content is essential but doesn’t want to manage production, a retainer-based model may be the right fit.
We handle everything from planning and talent sourcing to final delivery so you can focus on publishing and growth.
