Photo and Video Production
for an Outdoor Apparel & Lifestyle Brand
Photo and video production designed to eliminate content friction
and build authentic brand presence across digital channels.
Project Snapshot
Client:
Outdoor Apparel & Lifestyle Brand
Industry:
Apparel / Active Lifestyle
Services Provided:
Retained Content Production, Branded Video, Photography, Talent Sourcing, Pre-Production Planning, Post-Production, Asset Delivery
Engagement Type:
Quarterly Asset Delivery
Primary Platforms:
Instagram, YouTube, Meta Ads, Brand Website
Overview
Since 2021, we’ve partnered with this outdoor apparel and lifestyle brand on a long-term retainer to support their ongoing marketing and content needs.
The objective of the partnership has been simple: remove the burden of content creation entirely, allowing the brand’s internal team to focus on publishing and growth rather than production logistics.
The Challenge
Like many growing consumer brands, the client faced a familiar problem:
They knew consistent content was essential
Social platforms demanded regular, high-quality posting
Producing content internally required significant time, coordination, and expertise
The challenge wasn’t understanding what needed to be done, it was finding a reliable way to do it consistently without pulling focus away from other areas of the business.
The Approach
Production focused on capturing authentic lifestyle moments that reflected the brand’s values and messaging.
Content regularly featured models and talent wearing the client’s apparel in active, real-world scenarios such as:
Boating
Hiking
Surfing
Coastal and regional outdoor environments
Rather than staged studio shoots, we prioritized environments and scenarios that reinforced the brand’s mantra of living and loving the outdoors.
Post-Production & Delivery
Each month, we delivered a curated library of:
Professionally edited still images
Short-form video assets optimized for social and paid use
Assets were delivered ready for immediate publishing across:
Instagram
YouTube
Meta ad platforms
The brand’s website
This streamlined delivery process allowed the client to maintain a consistent online presence without having to think about content production at all.
The Result
The ongoing retainer has resulted in:
A large, valuable library of evergreen content
Consistent, high-quality social and advertising assets
Increased credibility through authentic lifestyle storytelling
By removing content production as a recurring pain point, the partnership has allowed the brand to focus on growth while maintaining a strong and cohesive visual identity across platforms.
Why It Worked
This model has been successful because it treats content as infrastructure, not a creative afterthought.
By combining:
Long-term planning
Monthly production and delivery
Talent sourcing and logistics management
Real-world lifestyle storytelling
We created a system that consistently delivers value without requiring constant oversight from the client.
This approach has proven to be scalable, efficient, and highly adaptable to other brands and industries.
“Partnering with your team has fully taken content production off our plate.
We know we’ll receive assets every quarter that align with our brand,
without having to manage the process ourselves.”
Want to Remove Content Production From Your Plate?
If your team knows content is essential but doesn’t want to manage production, a retainer-based model may be the right fit.
We handle everything from planning and talent sourcing to final delivery so you can focus on publishing and growth.
