New work / Circle K
About the Brand:
Circle K’s success in the convenience retailing industry spans more than 60 years and it has become one of the most widely recognized convenience store brands, known worldwide for quality products and great customer service.
The Objective:
Circle K tasked us with managing several productions with the goal of creating visual assets to be used across their social media platforms, online ads, in-store posters and POS displays.
The Challenge:
Often the most overlooked part of the process, pre-production is usually the most important step in any project. We started by casting diverse talent and sourcing a variety of locations that best fit the shoot objective.
The Solution:
The creative brief called for a strong emphasis on assets that felt authentic and on brand. We helped tailor a shot list and worked with talent to create genuine moments on set that reflected the shoot objective. Ultimately, we produced a series of successful shoots that yielded a library of visual assets for use across a range of mediums.
