Client: Active Fashion Group
Fall / Winter 17 Campaign
With the launch of their latest product line Soybu invited us to work with their marketing and design team to create a series of seasonal campaigns focused around the brands product inspiration – to move in comfort and confidence. In the months leading up to the shoot our team worked diligently to source talent, scout locations remotely and collaborate with the in-house team to develop a comprehensive shot list and ultimately set up an intensive two-day photo and video production on location in Colorado. Each shoot day consisted of a strict shooting schedule requiring travel to multiple outdoor locations to ensure we captured everything on our shot list. In addition to providing on-location stills and video, we also shot all of the brands product photography back home in the studio – ensuring a consistent look across all printed materials including an online lookbook. In the end, our collaborative efforts helped to create beautiful and authentic lifestyle images that help communicate the brands message effectively.