Client: Active Fashion Group
Fall / Winter 17 Campaign
With the launch of their latest product line Soybu invited us to work with their marketing and design team to create a series of seasonal campaigns focused around the brands product inspiration – to move in comfort and confidence. In the months leading up to the shoot our team worked diligently to source talent, scout locations remotely and collaborate with the in-house team to develop a comprehensive shot list and ultimately set up an intensive two-day photo and video production on location in Colorado. Each shoot day consisted of a strict shooting schedule requiring travel to multiple outdoor locations to ensure we captured everything on our shot list. In addition to providing on-location stills and video, we also shot all of the brands product photography back home in the studio – ensuring a consistent look across all printed materials including an online lookbook. In the end, our collaborative efforts helped to create beautiful and authentic lifestyle images that help communicate the brands message effectively.
Weather changes quickly in the northern, frozen frontier and this day proved to be no exception. It was my second trip to Alaska; after the first, I was hooked on the landscape and endless opportunity for adventure.
This time around, I would be exploring the area outside the Kenai Fjords National Park with a group of friends, two of whom own and operate Liquid Adventures, an outfitting and guiding service specializing in sea kayaking, kayak fishing and paddleboard trips out of the small coastal town of Seward. To get to this location, which would be our basecamp for the next week, we motored out of the harbor and headed an hour south through Resurrection Bay.
The majority of this particular day was warm and filled with clear skies and direct sunlight, but by mid-afternoon an eerie fog began to roll in from the nearby open ocean to the protected bay where we were paddling. I paddled ahead of the group to set up this photo and quickly got far enough that I couldn’t spot them through the increasingly dense fog.
Positioning my paddleboard near a small chunk of ice, I removed my camera from its drybag, carefully balancing my body while lying on my chest and propping myself up on my elbows. Holding a telephoto lens, I anticipated the composition of my photo while patiently waiting for my subjects to emerge from the grey abyss. It was surreal to be completely alone, engulfed in the thick fog and unable to see anything other than the ice floating nearby. After waiting several minutes in a peaceful silence, I shot this image as the paddlers slowly materialized in the distance.
This piece was recently published along with a few other images in the 2015 Annual Paddling Buyer’s Guide. See more here.
A Lonely Paradise / Finding solace, and surf, on Vancouver Island.
Located in British Columbia on Canada’s southern west coast, Vancouver Island is the largest Pacific island east of New Zealand. Perhaps the most well-known spot along the western coast of the island is Tofino. A small surf town and popular summertime tourist destination. We traveled to this rugged and remote stretch of coastline with professional standup paddlers and Starboard team riders Zane Schweitzer and Sean Poynter. The crew also included Allan Gornall, Maris MacDonald and Stuart Robinson, three area locals who offered to serve as our guides for the trip.
Did you know?
Aside from photographing numerous covers and feature stories, we also designed SUP magazine’s logo – pretty cool, huh?
The good folks at Firebrand Media recently commissioned us to photograph their July/August issue cover. The project consisted of three separate shoots. We worked with Taylor of Paddleboard Bliss – a local yoga instructor who practices (and teaches) yoga on a paddleboard.
In the end, a sup yoga image was chosen for the cover which offered great negative space with plenty of room for headlines and copy. One of the underwater images made a cameo on the TOC (that’s magazine speak for Table of Contents). Here’s the final cover along with a few images that didn’t quite make the cut. Click here to see the digital issue in it’s entirety.
We love collaborating with art directors to create unique images that not only stand out and look great on their own, but that will compliment the design as well. Contact us for help with your next project and see why editors and art directors alike trust us to get the shot.